Purple Style Labs Limited IPO — Subscription & GMP
- Price band
- ₹546 – ₹575
- Lot size
- 26
- Issue size
- ₹393.86 Cr
- Bidding
- 31 Aug 2026 → 02 Sept 2026
- Allotment
- —
- Listing
- 07 Sept 2026
Listing outcome
Official exchange pricesGMP was out by 7.0 percentage points against the buyer — it implied 0.00% and the issue listed -6.96%. Counted in our running GMP accuracy record.
Schedule
- 31 Aug 2026IPO open date
- 02 Sept 2026IPO close date
- 03 Sept 2026Allotment date†
- 03 Sept 2026Funds unblock or debit†
- 07 Sept 2026Tentative listing date
† Derived from the close date using the T+3 working-day timeline. The exchanges publish the open and close dates; the rest are indicative until confirmed, and exchange holidays are not accounted for.
Fundamentals
The business, its valuation and returnsBusiness Model of Purple Style Labs Limited
Purple Style Labs Limited operates as an omni-channel luxury fashion and lifestyle enterprise, best known as the parent company of the multi-brand platform Pernia's Pop-Up Shop. The company specializes in curating and retailing high-end Indian wedding and occasion wear.
- Core Offerings & Designer Network: The company serves as a centralized multi-designer marketplace, bringing together a vast roster of over 1,100 active luxury designer brands (including prominent labels like Seema Gujral, Amit Aggarwal, and Anushree Reddy). It offers a wide range of designer apparel, accessories, and lifestyle products.
- Omni-Channel Operations: Purple Style Labs blends digital commerce with physical retail experiences. It operates an online e-commerce website and mobile application alongside physical "Experience Centers" located in key domestic cities (such as Mumbai and Delhi) and international hubs (including London and New York). These experience centers provide personalized styling services and high-touch customer interaction critical for luxury and bridal retail.
- Inventory & Sourcing Strategy: Unlike standard online platforms that operate on pure commission, Purple Style Labs often partners directly with designers via curated product sourcing and back-ordering models. For customized luxury outfits, customers pay upfront, allowing the company to source directly from designers without maintaining massive warehouses of unsold high-value inventory.
- Revenue Generation: The company generates its income through direct retail sales of luxury fashion items to a diverse domestic and global customer base across markets in India, the US, UK, Middle East, and Australia. It provides emerging and established designer brands with seamless market access and global exposure without requiring them to build out costly independent retail infrastructure.
| Metric | Pre-issue | Post-issue |
|---|---|---|
| EPS | ₹-41.98 | — |
Promoter holding pre/post issue is in the offer document but we do not yet extract it. Left blank rather than estimated.
Read from the company’s offer document filed with SEBI. Figures are the latest reported financial year, as restated in that filing.
Figures are as reported and not independently audited, and are read 45 d ago.
Grey market premium
Unofficial · not from any exchangeSubscription status
Live from NSE · fetched 794 hr ago| Category | Shares offered | Shares bid for | Subscribed |
|---|---|---|---|
| 1Qualified Institutional Buyers(QIBs) | 37.36 L | 47.48 L | 1.27× |
| 1(a)Foreign Institutional Investors(FIIs) | — | 17.95 L | — |
| 1(b)Domestic Financial Institutions(Banks/ Financial Institutions(FIs)/ Insurance Companies) | — | 12.18 L | — |
| 1(c)Mutual funds | — | 15.60 L | — |
| 2Non Institutional Investors | 18.68 L | 14.81 L | 0.79× |
| 2.1Non Institutional Investors(Bid amount of more than Ten Lakh Rupees) | 12.45 L | 12.25 L | 0.98× |
| 2.1(a)Corporates | — | 5.02 L | — |
| 2.1(c)Others | — | 19,110 | — |
| 2.2Non Institutional Investors(Bid amount of more than Two Lakh Rupees upto Ten Lakh Rupees) | 6.23 L | 2.56 L | 0.41× |
| 2.2(b)Individuals(Other than RIIs) | — | 2.38 L | — |
| 3Retail Individual Investors(RIIs) | 12.45 L | 11.84 L | 0.95× |
| 3(a)Cut Off | — | 10.51 L | — |
| 3(b)Price bids | — | 1.33 L | — |
| Total | 68.50 L | 74.13 L | 1.08× |
Source: NSE issue information · BSE public issue
Demand curve
Shares bid at each price point · BSE₹546 → ₹575 · peak 88.72 L shares bid
Anchor investors
From NSE's anchor allocation filingAnchor investors are institutions allotted shares one working day before public bidding opens, in exchange for a lock-in. Up to 60% of the QIB portion can go to them, which reduces the QIB shares left for everyone else — and their participation is widely read as a confidence signal.
Anchor allocation report (NSE)
The allocation table for this issue could not be read reliably from the filing, so nothing is reproduced here.
Allotment status
You will need your PAN, application number or DP/client ID. These links go to the registrar and exchanges directly — UpcomingIPO never asks for those details.
Issue details
- Price band
- ₹546 – ₹575
- Lot size
- 26 shares
- Min. bid quantity
- 26
- Face value
- ₹10.00
- Tick size
- ₹1.00
- Shares offered
- 68.50 L
- Issue size
- ₹393.86 Cr
- Offer structure
- 100% fresh equity — all proceeds to the company
- Max bid · QIB
- 68.50 L
- Max bid · NII
- 31.14 L
Timeline & process
- Bidding opens
- 31 Aug 2026
- Bidding closes
- 02 Sept 2026
- Bidding hours
- 10.00 am to 5.00 pm
- UPI mandate cutoff
- 02nd September 2026 (Upto 5.00 Pm)
- Allotment
- —
- Listing
- 07 Sept 2026
Intermediaries
- Registrar
- KFin Technologies Limited
- Sponsor bank
- AXIS BANK
- Lead managers
- Axis Capital Limited, IIFL Capital Services Limited (formerly known as IIFL Securities Limited)