CENTURY BUSINESS MEDIA LIMITED IPO — Subscription & GMP

Century Business Media Limited - Business Model Summary

Century Business Media Limited operates as an Out-of-Home (OOH) advertising and media solutions company, specializing in transit and high-footfall public environments such as airports, railway networks, and metro stations.

Core Segments & Operational Model

1. Concession & Media Rights Acquisition: - Secures exclusive or non-exclusive advertising rights, concessions, and licenses directly from government and transport authorities (such as airport operators and railway zones) to control premium public spaces. - Focuses heavily on transport verticals, including Airport OOH (AOOH), Railway OOH (ROOH), Metro OOH (MOOH), alongside urban city media and in-shop branding.

2. Asset Deployment & Campaign Execution: - Installs, operates, and maintains a diverse mix of physical and technology-driven media infrastructure. - Formats Used: Digital display screens, static hoardings, billboards, unipoles, gantries, pole kiosks, wall wraps, and Platform Screen Doors (PSDs).

Revenue Streams

• Advertising Space Leasing & Campaign Sales: Generates revenue by selling digital and static inventory slots to corporate brands, agencies, and institutional clients looking to target commuters and mass audiences in high-traffic zones.